diff --git a/tools/imx-setup-release.sh b/tools/imx-setup-release.sh
index a14c681cf3..1f6e523e49 100755
--- a/tools/imx-setup-release.sh
+++ b/tools/imx-setup-release.sh
@@ -173,6 +173,7 @@ echo "# i.MX Yocto Project Release layers" >> $BUILD_DIR/conf/bblayers.conf
 hook_in_layer meta-imx/meta-bsp
 hook_in_layer meta-imx/meta-sdk
 hook_in_layer meta-imx/meta-ml
+hook_in_layer meta-nxp-demo-experience
 
 echo "" >> $BUILD_DIR/conf/bblayers.conf
 echo "BBLAYERS += \"\${BSPDIR}/sources/meta-browser\"" >> $BUILD_DIR/conf/bblayers.conf